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Mardi Ne Ananda Parichina Vadina Puku, Ma Vadinanu Kasi Theera Denganu, Iddaru Marudula Muddula Vadina, Kaamaa Thuraanaam Na Bhayam Na Lajja, Vadina syam tho shobanam, Vadina Maridi dengudu boothu kathalu, vadina telugu kathalu vadina tho tholi anubhavam, maridi tho, vadina tho maridi telugu, maridi debba, maridi vadina, billanu pagala dengina maridi, vadina tho maridi, vadina tho maridi videos, maridi tho sarasam, vadina tho maridi kathalu. Types of brand names Despite the proliferation of number of brand names out there, they all fall into certain basic categories. You probably haven’t given them much thought (unless you’re in the naming business). But if you’re going to be naming something, it can be very helpful to identify—and employ—different naming constructions and strategies. Here’s a guide to them all. Descriptive Names These are names that clearly describe the goods or services being offered. (Think Toys R Us, PayPal, Architectural Digest, Best Buy, Monistat’s Soothing Care, and Schwab’s Real Life Retirement.) Descriptive names often work best when you want to: reinforce a strong master or parent brand rather than launch a new brand reach a B2B audience who just wants to know what the darn thing does name products with short lifecycles and low marketing budgets. On the other hand, purely descriptive names are difficult to trademark, because they use common, everyday language. So if having a legally protectable name is a big concern, a less descriptive name is probably a better bet for you. Suggestive Names Like descriptive names, suggestive names allude to the features and benefits of the goods and services being offered, only less directly. For instance, vSafe (Wells Fargo’s virtual safety deposit box), mPower (Cornerstone’s debit card), Quisitive (a trademark search service) and Target are all examples of suggestive names. Suggestive names are the middle ground in naming. They’re more evocative catchword and memorable than descriptive names, and more communicative than fanciful names (which we’ll get to in a moment). For these reasons, suggestive names are the most popular kind of brand name. Fanciful Names Fanciful names can either be completely made-up words with no inherent meaning (like Kodak or Exxon) or real words used out of context, such as Orange bank, Adobe software, and Shell gasoline. Fanciful names are the easiest to trademark because of their distinctiveness, and can attract a lot of attention if done well. But they can require serious marketing to help consumers make the connection with the goods or services they brand. Language Origins Names derived from different languages—whether a Germanic language (like English), a Romance language (like French or Italian), or an entirely non-Indo-European language (like Chinese or Swahili)—can help create a different tone or feel for your brand Exploring other languages when naming is an obvious approach when the target market includes many non-English speakers. But non-English names can also be appealing to native English speakers, especially when they’re familiar foreign words. For example, Tao (“the way” in Mandarin), is the name of an XM receiver, while Boku (from the French “beaucoup” meaning “much” or “many”), is the name of an online payment service, and Asana (both a yoga pose and Sanskrit for “sitting down”),is the name of a shared task list for managing business projects.catchword

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telugu aunty boothu kathalu, family boothu kathalu, soumya reddy boothu kathalu, srungaram telugu kathalu, doola kathalu, boothu kathalu telugu font, telugu hot kathalu, telugu hot story, telugu aunty boothu kathalu download, dengulata telugu kathalu, lanjala kathalu in telugu, New Telugu Boothu Kadhalu, Telugu Aunty Cute Sandlu, Telugu Dengudu Kadhalu,Boothu Kathalu Your brand name is the foundation for all your other marketing efforts. It’s part of your customers’ very first experience of your brand–and likely, every experience thereafter. It’s the verbal trigger that conjures up your brand in your customers’ minds. When customers see or hear your brand name for the first time, the associations and reactions they have will start to define your brand in their minds, for better or worse. A good brand name can go a long way toward: engaging your customers emotionally identifying what sort of product or service you’re offering differentiating you from competitors positioning your brand as the solution for a customer need or desire piquing their curiosity and interest helping your customers remember your brand Good brand names will do at least three of these things—even before you’ve spent a penny on marketing! On the other hand, a bad name will provoke little, if any, positive interest among your audience. It may even mislead them about the nature of your offering and how great it is. You’ll have lost a golden opportunity. Now don’t get us wrong. A great brand name can’t salvage a misconceived or ill executed product or idea. Or convey every relevant marketing message. That’s why you have a logo, and packaging design, and copy, and a website, and all your other marketing communications. But if you want to build a great brand, a good name one that captures the essence of your brand in a memorable way is the foundation. We’re glad you asked. People can be very promiscuous with the word brand. Even some marketing types. They bandy the word about when what they’re really referring to is the brand name. And vice versa. It drives us crazy. So what’s the difference between the two? A “brand” encompasses all of the experiences and expectations that have come to be associated with a company or product line in the customer’s mind. A brand name is just that. One way to look at it is that the brand name is a trigger. Say the word, and you call up all of those associations in the public mind that collectively define the brand and what it stands for. Say the word Apple, for instance, and chances are you think of the iPod and the iMac and the iPad. Of stores that broke all sorts of high-tech retail conventions with their light-filled designer showrooms and hands-on displays. Of cool geniuses at their cool genius bars. Of videotaping your kid’s birthday party or getting the latest ETA on your flight on your iPhone. Of Steve Jobs and MacWorld extravaganzas. Right? That’s the Apple brand for you. On the other hand, the brand name is simply Apple.

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People are often surprised to hear what we do for a living. “You mean companies actually pay you to name things?” they say (or think). The perception of brand naming as something that anyone can do if they really put their mind to it as opposed to a highly specialized, rigorous craft—is widespread in our culture. Because who hasn’t named something at some point in their lives? So how hard can it be? Even companies that pay us good money to create brand names don’t always realize the complexities and challenges of the process. Fact is, brand naming—good brand naming—can be very hard in today’s marketplace. It needs to do a lot of things well. And avoid doing other things (like stepping on someone else’s brand name—also known as trademark infringement). What’s more, the stakes are really high. For while a great name can’t guarantee your company’s or product’s success, it can go a long way towards telegraphing what makes your brand great and attracting customers. Despite its vital importance, few people (and we’re including marketing professionals here) understand all that goes into a successful brand naming process and a great brand name. Which is why we wrote this naming guide. (And why we think you should read it.) If you have a naming challenge on your horizon and are thinking of hiring naming consultants, this guide is for you. We’re going to give you a concise but complete overview of the entire naming process, from brand naming strategy to domain acquisition and trademarking, and beyond. Along the way we’ll share tips and information we’ve gleaned from nearly 15 years in this exciting, challenging business. catch word This guide will help you figure out if you need to hire a naming agency, and how to go about it if you do. It’ll show you how get the most out of your naming agency or internal naming process. Develop appropriate naming strategies. Recognize winning names. And avoid common corporate mistakes when evaluating names and attempting to get internal consensus. It’ll show you that yes, there is a method to this madness; it’s not just about scribbling ideas on cocktail napkins (we wish!). And it’ll show you just what that method is. If you’re going to try to name something on your own, this guide will help you, too. It’s full of insights into every stage of the naming process, and ideas for opening out your creative explorations. Finally, if you just happen to be curious about that mysterious entity known as the naming business, well, this is your chance to get a peek behind the curtain, and witness this highly specialized craft where art meets science.