Boothu Kathalu Telugulo

Family Dengulata Puku Moda Srungara Sarasam

People are often surprised to hear what we do for a living. “You mean companies actually pay you to name things?” they say (or think). The perception of brand naming as something that anyone can do if they really put their mind to it as opposed to a highly specialized, rigorous craft—is widespread in our culture. Because who hasn’t named something at some point in their lives? So how hard can it be? Even companies that pay us good money to create brand names don’t always realize the complexities and challenges of the process. Fact is, brand naming—good brand naming—can be very hard in today’s marketplace. It needs to do a lot of things well. And avoid doing other things (like stepping on someone else’s brand name—also known as trademark infringement). What’s more, the stakes are really high. For while a great name can’t guarantee your company’s or product’s success, it can go a long way towards telegraphing what makes your brand great and attracting customers. Despite its vital importance, few people (and we’re including marketing professionals here) understand all that goes into a successful brand naming process and a great brand name. Which is why we wrote this naming guide. (And why we think you should read it.) If you have a naming challenge on your horizon and are thinking of hiring naming consultants, this guide is for you. We’re going to give you a concise but complete overview of the entire naming process, from brand naming strategy to domain acquisition and trademarking, and beyond. Along the way we’ll share tips and information we’ve gleaned from nearly 15 years in this exciting, challenging business. catch word This guide will help you figure out if you need to hire a naming agency, and how to go about it if you do. It’ll show you how get the most out of your naming agency or internal naming process. Develop appropriate naming strategies. Recognize winning names. And avoid common corporate mistakes when evaluating names and attempting to get internal consensus. It’ll show you that yes, there is a method to this madness; it’s not just about scribbling ideas on cocktail napkins (we wish!). And it’ll show you just what that method is. If you’re going to try to name something on your own, this guide will help you, too. It’s full of insights into every stage of the naming process, and ideas for opening out your creative explorations. Finally, if you just happen to be curious about that mysterious entity known as the naming business, well, this is your chance to get a peek behind the curtain, and witness this highly specialized craft where art meets science.